French Connection delays company sale plans as buyers circle

French Connection delays company sale plans as buyers circle

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French Connection turns down bid from All Saints CEO

Despite this, French Connection made the decision not to recommend the offer to the shareholders at a board meeting in January. In April, French Connection appointed wealth management and brokerage firm WH Ireland as its financial adviser and sole broker. Save my name, email, and website in this browser for the next time I comment. Sign in. Log into your account.

This image consists of the text “fcuk” in the Eurostile typeface, with a registered trademark symbol at the French Connection has used this image as a logo. Click on a date/time to view the file as it appeared at that time.

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The French Connection

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As an attention grabber and talking point, French Connection’s fcuk campaign has been a huge success. It has changed the image of the high street chain from being respectable and middle of the road to being a little bit dangerous, more cutting edge and much more youthful. Never before has French Connection looked quite so at home in advertising in style magazines from The Face to Vogue. It has given the chain street cred and become an instantly recognisable brand logo.

This is a story of how advertising can not only increase sales, but also re-vitalise and re-define a company. Using a range of data it will demonstrate how by disrupting the conventions of the market, advertising:. The UK clothing market had emerged from the recession in and started to benefit from the resurgence of increased spend in the High Street. The clothing market was one of the first industries to start to recover, however the growth was slow see Figure 2.

In the last decade there has been an explosion of brands in the fashion market. The market has become more sophisticated with consumers now demanding leading edge designs and quality at High Street prices. They expect catwalk trends to filter through to the High Street much more quickly and stores are under pressure to deliver. The nature of the fashion industry is such that changing tastes and fashions are ever difficult to predict and account for.

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The announcement of the rejection has to date been restricted under a non-​disclosure agreement. In January, French Connection revealed that.

French Connection’s eye-catching — and headline-grabbing — FCUK branding was a huge success in the s, but is it behind the clothing store’s current financial woes? Simple T-shirts adorned with the controversial slogan, and what seemed like a million permutations thereof, were perfect for wearing with combat pants and a girl-power pout, or the requisite parka and scowl depending on which side of the gender divide you fell. But as fashion changed from combative and exuberant to something more staid and safe, French Connection’s slow reaction caused the label to be left behind.

Yesterday, the company announced that it would be permanently turning the sign to closed on 14 of its UK shops in locations such as Bluewater, Brent Cross and Lakeside shopping centres. It wasn’t always thus — shock tactics weren’t needed for Marks to achieve initial success which led to a public stock listing in with a share price of p. Inspired by the attention-grabbing tactics of Wonderbra’s “Hello Boys” campaign, which featured Eva Herzigova in a bust-enhancing bra, projected on to Battersea power station, Marks called in Trevor Beattie, the ad man responsible, who zoned in on that FCUK acronym.

A marketing phenomenon was born, one which led to complaints from MPs and the Church of England. In recent years French Connection’s marketing has focused on concept-driven “I am This isn’t the first time that the brand has cut stores to get out of the red. Marks also announced the closure of 17 of its 23 stores in the US as well as all 17 of its Japanese stores.

With prices pitched at the premium end of the high street, French Connection has had to battle against lower-priced trend-led competitors such as Topshop, Zara and Primark. French Connection may have found it difficult to tempt shoppers to spend in its stores. Marks blamed the store closures on “the most difficult winter season I have seen”. Although a recently re-launched homeware collection and plans to expand in China and India indicate that he isn’t planning to give up on the brand he has built over 40 years just yet.

French Connection Watches

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It is a long way from its heyday when the eponymous FCUK t-shirts to reposition itself after its once dominant FCUK line became dated.

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This site uses cookies. By continuing to browse the site you are agreeing to our use of cookies. Learn more and read our policy. The French Connection group designs its own range of high-fashion clothing and operates retail stores and concessions in the UK, Europe and North America. It wholesales to retailers in over 50 countries around the globe and has licensed partners operating just under stores across Asia, Australia and the Middle East.

French Connection is trying to rebase its retail operations — internationally as well as in the UK — around a smaller, more profitable store base.

Wet April weather and poor sales of its winter stock have been singled out as reasons for the retailer’s underperformance in the year to date, but.

French Connection also branded as FCUK or fcuk is a UK-based global retailer and wholesaler of fashion clothing, accessories and homeware. French Connection distributes its clothing and accessories through its own stores in the UK, US and Canada and through franchise and wholesale arrangements globally. The company became notorious for the use of the “fcuk” initialism in its advertising campaigns in the early s. Former brands include Nicole Farhi. Stephen Marks, who started out in business in as the Stephen Marks brand, established French Connection in — a year after the film of the same name was released.

Initially designed as a mid-market women’s brand, he has said the name came about because he managed to acquire a large shipment of Indian cheesecloth shirts — via a French contact — that could be resold in the UK at a large profit. The business expanded into menswear in In , Nicole Farhi joined French Connection as a designer. In , her eponymous higher-end label was launched by the French Connection parent group and this was not sold until After Marks floated the French Connection brand on the London Stock Exchange in , he was listed as the 15th richest man in Britain, but by the late s the company was in trouble.


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